Sell Your Badass Book on Instagram: 4 Channels in 1

One of the many benefits of using Instagram to promote your book is that you are able to leverage 4 channels in 1!  That’s right – we may think of Instagram as the site we visit to scroll or post pretty pictures, but it’s actually much more dynamic than that. 

Within Instagram you have access to four very different channels – IG Feed, IG Stories, IG Live, and IGTV. Engaging in each of those spaces is going to exponentially grow your impact and influence.

But doing that requires understanding what each channel does, so you can decide how to best use each one.

My friend and colleague, Erin Phillips, founder of the social media agency Pinckney Palm, has put together one of the most creative guides to understanding the four channels. And she does it using a very clever medium – avocado toast!  Check it out -

Instagram Feed – think of it as your magazine

“Here’s a styled series of photos of my perfect #avocadotoast”

Instagram Stories – behind the scenes, a chance to “get real”

“Here’s how I make my avocado toast – it’s messy, y’all!”

Instagram Live – new and exciting, a chance to share in community

“I’ve created a perfect avocado toast and I put a twist on it just for the holidays. I want your feedback!”

Instagram TV (IGTV) – I’m the host of my own cooking show, teaching you the ropes in my industry

“Every week I share a new avocado toast recipe and I teach you about avocados”

Again, I love this super-relatable approach to understanding the 4 Instagram channels and I often think of these examples when I am creating my content. I use my feed in the traditional way, with photos and captions that align with my content (you can check out my previous post on content here).  I take a much more relaxed approach with my stories – I do often share casual book photos, but I also share articles, memes, and quotes.  And finally, I use IGTV and IG Live to share virtual coaching sessions and host author interviews.

I’ll have more to share about each channel in future posts, but in the meantime, I hope this quick guide helps you get excited to explore all Instagram has to offer!